In 1967, CLARO Watch SA, in tandem with the von Burg family, initiated its overseas expansion with a sales office in Hong Kong. In 1969, they set up a watch movement assembly factory with BFG, Basis Watch and the Ritz Company in Hong Kong. By the end of 1969, they opened yet another factory in Seoul, South Korea, assembling EB (Ebauches Bettlach) and Ebosa SA Mechanical Movement Calibres. At the time, both the Hong Kong and South Korean operations were among the largest producers in the market, with the von Burg family managing all sales activities.

In 1975, the von Burgs set up one of first movement assembly factories in the People’s Republic of China. That same year, Mr. William Mosset of Ronda SA set up SEPRO Limited in Aberdeen, Hong Kong to produce Ronda Mechanical Movement Calibres. All movements produced were then marketed and sold by the von Burg family throughout the Asian markets.

In 1978, Frabrique d’Ebauches de Sanceboz SA entered into a joint venture with the von Burg family to produce mechanical calibres ES 95 Lever Movements and the ES 55 Pin Lever family - first in Switzerland and then later in Hong Kong. They subsequently developed a quartz analogue line of calibres, starting with the 1198, which eventually became the famous ISA 1198 and other ISA Movement Quartz Analogue Family.

In 1981, Mr. Erwin Bernheim of Mondain SA founded Swissebauches Limited in Hong Kong to assemble Gent’s Automatic Mechanical Lever Movements under the calibre no. 589.

In 2004, CLARO Watch began manufacturing the CL-888 Mechanical Automatic Movement using a combination of metal parts produced in both China and Switzerland. CLARO Watch understood the supply of competitively priced Swiss Made Automatic Movements was limited and the supply in the market was restricted. The CL-888 went on to sell over 500,000pcs until production halted at the end of 2008.

In 2009 G J VON BURG SA was founded in Biel-Bienne Switzerland, joining our other companies spread throughout the world and are still led and managed by the son and grandson of George J von Burg, both of whom bear his name.

The von Burg family has maintained our core principles in every activity undertaken by our group of companies. Every decision and every detail is governed by our core principles as well as the Swiss tradition of expert workmanship and quality.

Our operations today are based in Biel-Bienne, Switzerland and Hong Kong.

Our core activities include: Watches, Specialty Watch Components and Watch Movements (Quartz & Mechanical), Design, Consultation and Manufacturing.

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